Fleks is a creative, business-minded and entrepreneurial youth center that offers young people a platform, workshops and more to achieve their dreams. Being businessminded as well as creative meant that the branding needed to be a little more mature than the typical youth centers but also still have that young touch to it. The blue in the main branding makes for a secure and trustworthy feel, whereas the purple for the ladies-only events gives a sense of maturity and honesty.
